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This international guidebook is an easy-to-use resource guide for beauty brands filled with practical information and insights essential to doing business abroad.

You can read the sections you want, jump to the things that most interest you, or go cover-to-cover. It's your adventure.

Within the book, you'll find insider tips, business models, international marketing and sales, how to choose the right markets.  You'll get the lowdown on regulatory, compliance, and legal, plus shipping, pricing, and communication. And you'll journey through the markets of North America, Europe, Asia Pacific, Middle East, and Latin America.

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